Planet 5 Media × Teton Gravity Research · Partnership Deck
High Octane meets Slow Luxury.
Two brands, both born in the mountains, both built by people who couldn't stay away from them. Planet 5 architect Dirk Collins co-founded TGR thirty years ago, which makes this less a new partnership than a reunion. Same peaks. Same pull. Same obsession.
For three decades, TGR has documented what the mountains ask of the people who chase them. The athletes, the storms, the line nobody had skied yet. Planet 5 was built for what comes after the descent. A fine art print earned over years of expeditions. A bag of coffee from a high-altitude farm in Nepal. A Guardian membership that funds mountain preservation.
Together, the work travels further than either of us could carry it alone. The mountains have always been the story.
Different volumes. Same frequency.
Creative Library
Assets
All photography, video, social tiles, email templates, and approved copy. Royalty-free for TGR partnership use. No re-licensing required.
Photography
Fine Art Photography
High-resolution files delivered via Cloudinary folder partners/tgr/ and Google Drive mirror. Use across editorial, social, email, and paid media.
Hero · Primary Use
Khumbu Shadow Line, Nepal
Origins / Into the Unknown. Primary hero across all placements.
Collect · Art-Led
Fine Art Gallery
For art collection posts, editorial features, and gallery context.
Journey · Expedition
Nepal — Origin Expeditions
For expedition, journey, and mountain access content.
Experience · Coffee
Everest Coffee Company
Coffee origin and product photography for all coffee-led posts.
Expedition Content
Helicopter Approach, Everest
Higher Grounds collection. Expedition and scale content.
Preservation Context
Patagonia
Into the Unknown. Preservation and ecosystem storytelling.
| Asset | Use Case | Collection |
|---|
| Khumbu shadow line, Nepal | Hero image — primary use | Origins / Into the Unknown |
| Chamonix glacial lines, France | Art-led posts | Origins / Chasing Light |
| Kenya elephant portrait | Preservation context | Origins / Essential Majesty |
| Helicopter approach, Everest | Expedition content | Higher Grounds |
| Coffee farmer, Nuwa Estate | Coffee posts | Everest Coffee Collection |
| Dirk Collins portrait | Founder framing / press | Press kit |
| St Moritz Alps | Swiss expedition content | Project files |
Video
Video Bundle
All clips delivered in both 9:16 vertical and 16:9 horizontal where applicable. Included in the asset bundle.
| Asset | Format | Length |
|---|
| Dirk founder reel | 9:16 + 16:9 | :30 / :60 |
| Mountain b-roll — Nepal, Patagonia, Alps | 9:16 + 16:9 | :15 / :30 |
| Coffee origin story | 16:9 | :60 / :90 |
| Expedition teaser | 9:16 + 16:9 | :30 / :60 |
Social Tiles
Co-Branded Social Tiles
Pre-sized graphics with the Planet 5 × TGR lockup, the offer, and the code TGR. Ready to post.
| Format | Dimensions | Variants |
|---|
| Instagram feed | 1080 × 1350 | 3 variants |
| Instagram story / reel cover | 1080 × 1920 | 3 variants |
| Facebook / LinkedIn | 1200 × 630 | 2 variants |
| Email banner | 600 × 300 | 2 variants |
Email Templates
Email Templates
HTML templates ready for Mailchimp, Klaviyo, and ActiveCampaign with merge tags for personalization. Delivered in the asset bundle.
Approved Subject Lines
- The mountains that built TGR. Made into things you can hold.
- A reunion with purpose: TGR meets Planet 5.
- From Dirk Collins: a new way to support the places we have always loved.
- High octane meets slow luxury. Your invitation inside.
- 30 years of mountains. Now made into fine art and rare coffee.
Approved Copy & Language
Copy & Language Pack
All copy below is approved and on-brand. Use as-is or adapt for platform.
Newsletter Feature — Full Email Body
SUBJECT: The mountains that built TGR. Made into things you can hold.
Some collaborations need explaining. This one does not.
Planet 5 is the new luxury preservation brand from Dirk Collins, who co-founded TGR three decades ago. Same eye for mountains. Same demand for quality. A different chapter.
Where TGR captures the energy and the athletes, Planet 5 protects the places. Fine art photography from the world's most remote peaks. Rare high altitude coffee from Nepal's Himalayan highlands. Curated expeditions to the source. And a Guardian membership that funds mountain preservation directly.
As part of the TGR community, your Explorer Guardian membership is on us. A $120 annual value, complimentary for one year. No subscription required. No credit card needed. Just use the code below.
Code: TGR · Different volumes. Same frequency.
Social Caption — Variant A · The Reunion
Planet 5 was built by Dirk Collins, our co-founder, three decades after we started TGR together. Same love of mountains. Same demand for quality. A new chapter. Fine art photography. Rare high altitude coffee. Expeditions to the source. Your Explorer Guardian membership is on us. Code TGR. Link in bio.
Social Caption — Variant B · The Frequency
High octane meets slow luxury. TGR captures the athletes. Planet 5 protects the places. Together we close the loop. Different volumes. Same frequency. Free Explorer Guardian membership for the TGR community. Code TGR. Link in bio.
Social Caption — Variant C · The Object
Some images cannot be replicated. Some mountains cannot be visited twice. Planet 5, the luxury preservation brand from TGR co-founder Dirk Collins, makes them into things you can hold. Limited editions. Numbered. Retired. 10% off for the TGR community. Code TGR. Link in bio.
Short-Form — TikTok / Reels / Shorts
Dirk Collins co-founded TGR. Then he built Planet 5 to protect the mountains we have all spent thirty years filming. Free Guardian membership for the TGR community. Code: TGR.
PR One-Liner
A reunion three decades in the making: TGR co-founder Dirk Collins partners his new luxury preservation brand, Planet 5, with the company he helped build — turning audience attention into mountain protection.
The Partnership
Partnership Structure
Brand positioning, what the TGR audience receives, tracking, and how we measure success together.
Brand Positioning
The Story We Tell Everywhere
Two brands, both born from a profound love of mountains. Planet 5 CEO Dirk Collins co-founded TGR, which makes this less a new partnership and more a reunion with purpose.
TGR has spent 30 years defining the culture of mountain adventure — the athleticism, the adrenaline, the extraordinary relationship between elite athletes and the wild places that demand everything they have. Planet 5 was built to protect those places, turning fine art photography, rare artisan coffee, and Guardian memberships into a preservation engine for the very ecosystems TGR has spent three decades celebrating.
Together we close the loop. Adventure becomes preservation. Audience becomes impact. The mountains that have always been the story become the beneficiary of it.
The Headline — use everywhere
Planet 5 × Teton Gravity Research. High octane meets slow luxury.
Boilerplate — 75 words, drop-in ready
Teton Gravity Research has partnered with Planet 5, the luxury preservation brand co-founded by TGR co-founder Dirk Collins. Planet 5 produces fine art photography, rare high altitude coffee from Nepal, and curated expeditions to the world's great mountain ranges. Every TGR community member receives a complimentary Explorer Guardian membership ($120 value), with 10% off art and coffee, first access to limited editions, and priority on the 2027 expedition waitlist. Use code TGR at planet5media.com.
TGR Audience
What the TGR Audience Receives
- →Free Explorer Guardian membership — $120 annual value, complimentary for one year. Unlocked with code TGR at checkout.
- →10% off all art — limited edition prints, $195 to $35,000
- →10% off Everest Coffee — subscription or one-time
- →First access to limited drops — numbered editions, retired permanently
- →Priority placement on the 2027 Origin Expeditions waitlist
- →Field dispatches — behind-the-scenes content from Dirk and the photography team
TGR × Planet 5
Activate My Membership
Use code at checkout. $120 value. On us.
Activate Now
Tracking & Attribution
How Attribution Works
Every TGR link uses UTM parameters routed through Planet 5's partner attribution system. Attribution is permanent — once a customer is attributed to TGR, that attribution holds for life with no cookie expiration.
All tracking URLs and UTM tags live in the TGR Portal tab.
Measurement
Measurement & Metrics
Every metric flows live to the TGR partner portal. No PDFs. No quarterly reports. The dashboard updates in real time.
What TGR Sees
- →Attributed customers — cumulative and new
- →Total sales — gross and by category
- →Commissions earned — pending, paid, all-time
- →Conversion rate and click-through by campaign
- →Customer lifetime value by segment
- →Optimal posting windows and high-value collector ID
What We Track Together
- →Editorial performance — page views, time on page, click-through
- →Newsletter — open rate, click rate, conversions
- →Social — impressions, engagement, click-throughs
- →Code TGR redemption rate by source
- →Audience overlap analysis
30-Day Success Targets
Landing page sessions
5,000+
TGR commission earned
$2,500+
Launch Plan
Timeline & Plan
Launch timeline, editorial plan, and the three phases of growth.
Launch Timeline
Week by Week Plan
| Window | Phase | What Happens |
|---|
Week 1
Apr 30 – May 7 |
Setup & Sign-Off |
Planet 5 deploys discover.planet5media.com/tgr within 24 hours of TGR sign-off. Partner portal provisioned. Asset bundle finalized. TGR confirms primary contact and Dirk interview slot. |
Week 2
May 7–14 |
Launch |
TGR editorial interview shoots. Evergreen landing page live on tetongravity.com. Email blast to TGR community. Social rollout begins. |
Weeks 3–4
May 14–28 |
Activation |
Sustained social cadence. First sales attributed. First commission accrual visible in portal. Performance review on day 30. |
| Month 2+ |
Sustain & Review |
Monthly check-ins. Quarterly strategic review — first one late July. Phase 3 expansion conversations begin if performance warrants. |
Editorial Plan — TGR Side
Three Phases of Growth
Planet 5 supports every piece with photography, copy, and Dirk's availability for interviews and appearances.
Phase 1 · Weeks 1–4 · Launch
Foundation
- Editorial interview with Dirk on tetongravity.com homepage — angle: 30 years of mountains, a new way to protect them
- Evergreen landing page on tetongravity.com driving to discover.planet5media.com/tgr
- Newsletter feature to full TGR email list
- Social rollout across IG, FB, and X over 10 days
Phase 2 · Weeks 5–12 · Sustain
Cadence
- Monthly newsletter placements — new angle each time: art drop, expedition, coffee origin, preservation milestone
- Bio link rotation
- YouTube description embeds on relevant mountain content
- Podcast feature when the moment is right
Phase 3 · Month 4+ · Amplify
Expansion
- Co-branded coffee
- TGR gallery on Planet 5
- Joint expedition content
- Pop-up presence at TGR film tour stops
- Paid amplification on content that earns it
Partner Hub
TGR Portal
Portal access, the public landing page, all tracking URLs and UTMs, and contacts.
Partner Portal
The Partner Portal
A real-time dashboard where TGR can see every attributed customer, every sale, every commission earned. No PDFs. No invoicing. Everything live and automatic.
Production URL — once live
partners.planet5media.com/tgr
- →Magic-link login for any approved tetongravity.com email address
- →Default user:
partnerships@tetongravity.com — confirm correct contact
- →Additional logins available for analytics, marketing, and finance teams on request
- →Monthly payouts via Stripe Connect — automated, no invoicing required
- →Commission rate: 10% on every attributed sale — art, coffee, expeditions, Guardian upgrades
- →Cookie window: no expiration — attribution holds for life
Public Landing Page
The Landing Page
The permanent public-facing destination for every TGR-driven referral. Use it anywhere — bio, newsletter, video descriptions, paid ads — without modification. Clean, permanent, pre-tagged for attribution.
Tracking URLs & UTMs
Tracking URLs & UTMs
Every link below is pre-tagged for TGR attribution. Use these directly. New UTMs generated in under five minutes — send requests to laura@planet5media.com.
| Destination | Use Case | URL |
|---|
| TGR landing | Default — use everywhere | discover.planet5media.com/tgr |
| Gallery | Art-led campaigns | discover.planet5media.com/gallery?utm_source=tgr&utm_medium=partner&utm_campaign=tgr-launch&utm_content=art-stream |
| Coffee | Coffee-led campaigns | planet5media.com/coffee?utm_source=tgr&utm_medium=partner&utm_campaign=tgr-launch&utm_content=coffee-stream |
| Expeditions | 2027 waitlist | planet5media.com/expeditions?utm_source=tgr&utm_medium=partner&utm_campaign=tgr-launch&utm_content=expedition-stream |
| Guardian signup | Membership activation | planet5media.com/guardians?utm_source=tgr&utm_medium=partner&utm_campaign=tgr-launch&promo=TGR |
Custom Campaign UTMs
| TGR Initiative | UTM Campaign Tag | Notes |
|---|
| Editorial interview with Dirk | tgr-editorial-launch | Pin to homepage |
| Co-branded landing on tetongravity.com | tgr-landing-evergreen | Long-tail traffic |
| TGR newsletter feature | tgr-newsletter-{month} | Refresh monthly |
| Social rollout | tgr-social-{platform} | Per platform |
| Paid amplification | tgr-paid-{platform} | Per platform |
| Film tour activation | tgr-tour-{stop} | Per city |
Contacts
Contacts
Planet 5
TGR — To Be Confirmed
- →Primary partnerships contact — single point of escalation
- →Marketing / editorial lead — content coordination
- →Finance contact — Stripe Connect onboarding