Sun ValleyHeli Ski

Partnership Proposal for Toyota Motor Corporation

America's Oldest Permitted Helicopter Ski Company|Est. 1965|Sun Valley, Idaho

Who We Are

60 Years of Backcountry Excellence

Sun Valley Heli Ski is the oldest permitted helicopter ski company in the United States, founded in 1965 by Bill Janss after heli-skiing in Canada. For six decades, we've built our reputation on safety, reliability, and world-class customer service — with client retention in the 90th percentile.

We fly guests across one of the largest heli-ski tenures in the USA, accessing the remote and spectacular mountains of central Idaho via our Airbus A-Star helicopter.

60Years

90%+Retention

#1In the USA

Shared Values

A Natural Partnership Built on Aligned Philosophies

Sun Valley Heli Ski and Toyota Motor Corporation share the same foundational principles.

Safety First

Both organizations build their reputations on uncompromising safety standards — from Toyota's engineering to our avalanche protocols.

Reliability

Toyota's legendary dependability mirrors our 60-year track record of consistent, world-class heli-ski operations.

Customer Devotion

90%+ client retention reflects our shared commitment to exceeding expectations at every touchpoint.

Mobility for All

Toyota moves the world; we move adventurers across one of the largest heli-ski tenures in America.

Creativity & Spirit

We embody Sakichi Toyoda's founding principles of creativity, practicality, friendliness, and spirituality in everything we do.

Partnership Driven

Relationships with pilots, guides, clients, and partners are the foundation of our success — just as Toyota values its global partnerships.

The Operation

How a Typical Day Works

Guests arrive at our headquarters at the Sun Valley Gun Club. Vehicles are staged and ready to mobilize to our backcountry staging areas.

After helicopter safety and rescue protocol training, one group flies directly into the field while others ride to the staging area — where they're transported by helicopter to the chosen backcountry location.

Vehicles are essential to our daily operations — transporting guests safely between HQ and staging areas across Idaho's rugged terrain.

Our Aircraft

Airbus A-Star Helicopter

State of the art. Partner-branded. Ready for Toyota.

The Partnership

Mutual Value, Premium Exposure

What We Offer Toyota

Digital marketing: organic & paid social exposure across Instagram and Facebook
Premium brand display on our Airbus A-Star helicopter
Featured partner listing on our website
Co-created email campaigns and special promotions
Sponsored events with direct guest-to-vehicle interaction
"Powder 8 Competition" — a signature heli-ski event co-branded with Toyota

What We're Asking

2–3 Toyota Land Cruisers

for a 10-week period annually

Used to transport guests from our Sun Valley headquarters to backcountry staging areas — showcasing the Land Cruiser's capability in real-world mountain terrain.

We also welcome any co-marketing initiatives Toyota deems appropriate and are open to creative ideas to maximize mutual value.

Signature Event Opportunity

The Powder 8 Competition

A revival of the legendary competition featured in the 1993 film "Aspen Extreme" — reimagined as a co-branded Sun Valley Heli Ski x Toyota event.

Competitors are lifted by helicopter into Idaho's pristine backcountry and rated on their ability to carve synchronized figure-8 patterns in deep powder.

Professional photography and media coverage would amplify Toyota's brand alongside one of skiing's most iconic and visually stunning formats.

High-Visibility Media Event Premium Audience Authentic Brand Integration Iconic Format

The Experience

Idaho's Finest Backcountry

Let's Talk

We'd love the opportunity to explore how Sun Valley Heli Ski and Toyota can build something exceptional together.

Alex Kittrell

Owner, Sun Valley Heli Ski

208-720-1862 alex.kittrell@sunvalleyheliski PO Box 978, Sun Valley, Idaho 83353